Get the latest tech news
Instagram is beefing up its search to compete with TikTok
Instagram head Adam Mosseri says the company is looking to improve the app's search functionality, admitting this is an area where Instagram could do more
The remarks, made on a recent episode of the “Build Your Tribe” podcast, come at a time when younger, Gen Z users often turn to social apps like TikTok for answers, instead of using traditional search engines. Various market research studies have also confirmed this shift in how younger people use the internet and web search, to different degrees. Mosseri’s comments indicate that Meta knows the next frontier where Instagram needs to compete is as a search engine, not just a social network for keeping up with friends.
Or read this on TechCrunch
