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Instagram is developing ‘Blend,’ recommended Reels for you and a friend
Instagram is developing a “Blend” feature that would create a private feed of Reels recommended for you and a friend.
In other words, if you invited a friend to a “Blend,” Instagram would generate a personalized feed of Reels that it believes the two of you would be interested in. Blend appears to be somewhat similar to Spotify’s functionality of the same name, which launched in 2021 and allows two people to combine their favorite songs into one shared playlist. If released, Blend would give Instagram Reels users access to a fun and collaborative feature that isn’t available on its rival platform, TikTok.
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