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Instagram is lowering video quality for unpopular videos

The popularity of an Instagram video can affect its actual video quality: According to Adam Mosseri (the Meta executive who leads Instagram and Threads),

This isn’t totally new information; Meta wrote last year about using different encoding configurations for different videos depending on their popularity. But after someone shared Mosseri’s video on Threads, many users had questions and criticisms, with one going as far to describe the company’s approach as “truly insane.” “We bias to higher quality (more CPU intensive encoding and more expensive storage for bigger files) for creators who drive more views,” Mosseri added.

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