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Instagram is reportedly trying to attract TikTok creators with large bonuses


Instagram is taking advantage of the chaos surrounding TikTok.

Instagram is taking advantage of TikTok’s absence from app stores by offering creators large cash bonuses to exclusively post Reels on the platform, according to a report from The Information. The report of new bonuses comes at a chaotic time for TikTok, which went dark in the US to comply with the federal divest-or-ban law that came into force on January 19th. All this might not be enough to attract TikTok creators, as some aren’t happy with Meta’s reversal on fact-checking and policy changes that seem designed to appease the new administration.

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