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Instagram is sticking to short videos, says Adam Mosseri

The platform won’t be focusing on longform videos.

By Jay Peters, a news editor who writes about technology, video games, and virtual worlds. A creator asked me recently: “are we going to do longform video on Instagram?” The answer is no and I wanted to explain why. So we’re not going to go after that business because it’s part of our core identity to connect people with friends and we don’t want to undermine that by going after longform video.

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