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Instagram is testing 'flipside,' a finsta feature that already kind of exists

Instagram is testing yet another feature meant to give users an alternative to finstas, called "flipside."

If that sounds somewhat familiar it’s probably because Instagram already makes it pretty easy for users to create posts intended for a more limited audience. Early reactions seem to be mixed, with some enthusiasm for the update and some wondering why on earth they need yet another social media profile to maintain. While finstas have (sometimes hilariously) been maligned, Meta’s recent obsession with creating “more private” spaces on Instagram is likely about more than simply adding convenience.

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