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Instagram is testing ‘unskippable’ ads that you can’t scroll past
You can’t keep scrolling until you finish watching the ad.
By Emma Roth, a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Several X and Reddit users reported seeing the feature, and Instagram spokesperson Matthew Tye confirmed to The Verge that ad breaks are being tested. As shown in the screenshot, Instagram displays an “ad break” icon with a countdown timer that shows how long until you can start scrolling again.
Or read this on The Verge
