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Instagram is testing unskippable ads. Users hate it.
We guess that's one way to keep you from doomscrolling.
While these are annoying, at least YouTube videos are typically last longer than a few seconds, and on Instagram, you're often blazing through posts a lot faster, apparently making ad breaks feel far more intrusive. On Reddit, basically every commenter said that they closed the app immediately after seeing these ads, and the sentiment on X is similarly negative. In 2022, numerous users (me included) rebelled after their Instagram feed became mostly ads, prompting the company to fix the issue, saying that this was "not the intended experience."
Or read this on Mashable
