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Instagram is trying out password-locked Reels, and The Weeknd is first to test it
It's perfect for unlocking exclusive content.
The Weeknd is using the feature to release a sneak peek of Hurry Up Tomorrow, with a clue: "CLEAN TITLE FOR TRACK 3." To kick things off, The Weeknd is dropping an unreleased sneak peek from his upcoming clip Hurry Up Tomorrow using the new secret-code Reels. (Image credit: Meta)For everyday users, this feature offers a nifty way to share content only with a select group of friends.
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