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Instagram is updating its algorithm to surface more content from smaller, original creators


Instagram is introducing a few new changes to its ranking systems to better highlight content from smaller, original creators.

Instagram is introducing a few new changes to its ranking systems to better highlight content from smaller, original creators across the social network. The company says that in the coming months, accounts that repeatedly post content from other users that they didn’t create or enhance will not be shown in recommendations. Instagram notes that this change won’t affect how it shows people content from aggregator accounts they follow.

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