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Instagram launches its marketplace to connect brands and creators in 8 new countries
Instagram is expanding its marketplace tool to connect brands with creators for paid partnerships or ads in eight new countries.
Creators will see all the requests and conversations with brands initiated through the marketplace in a new folder on Instagram called “Partnership messages.” They can review the details of the marketing campaign within the app as well. Agentio, which has raised $4.25 million in seed investment funding co-led by Craft Ventures and AlleyCorp, has built a platform to organize the process of YouTubers selling ad slots in their videos. Breaker, which has Marc Benioff, a16z/TxO, ex-CEO of Tik Tok Kevin Mayer, and RGA Ventures as investors, connects record labels and artists to influencers to run promotion campaigns.
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