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Instagram lowering quality of less viewed videos 'alarming' creators
The revelation has sparked concern among some creators it may impact their reach on the platform.
The social media platform's attempts to make video more key to its app experience have previously resulted in backlash from some users and creators. "The very heart of it has become solely dependent upon performance, metrics, views, and engagement - so much so that I can’t even control if the quality of my video is retained due to Instagram pushing a bias," they said. Social media consultant Matt Navarra told the BBC the move "seems to somewhat contradict Instagram's earlier messages or efforts to encourage new creators".
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