Get the latest tech news

Instagram makes more money from ads than YouTube does, and it has for years

Instagram pulled in $16.5 billion from ads in six months.

By Richard Lawler, a senior editor following news across tech, culture, policy, and entertainment. In a motion Meta filed on Friday to try and get the FTC’s monopoly claims dismissed, it includes details of how much advertising revenue Instagram brought in over the last few years. Business Insider previously pointed out the lead it has over Google’s video unit, and mentions that YouTube gives up 55 percent of each advertising dollar it makes to content owners who upload videos while Instagram coughs up a lot less.

Get the Android app