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Instagram may launch separate Reels app to take on TikTok - report
It comes as Chinese-owned short-video app TikTok's future remains uncertain in the US.
Instagram is reportedly considering launching its short-form video feature, Reels, as a separate app as the future of Chinese-owned TikTok remains uncertain in the US. The social media platform's boss Adam Mosseri told staff about the potential move this week, according to technology industry–focused business publication The Information, which cited a person who heard the remarks. At the time, he floated the possibility of a joint venture running the company, saying he was seeking a 50-50 partnership between "the United States" and its Chinese owner ByteDance.
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