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Instagram may spin off Reels into a separate app
Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam
Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam Mosseri talking about the project to staff. If the company spins Reels out into a standalone app for short-form videos, it could create an opportunity for Instagram to highlight its other features. It has reportedly also started offering big money to creators to post exclusively on Reels.
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