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Instagram now lets creators enable replies in Broadcast Channels

Meta is updating Broadcast Channels in an effort to make it easier for creators to collaborate with their followers.

Meta is updating its Broadcast Channels feature on Instagram in an effort to make it easier for creators to collaborate with their followers, the company announced on Wednesday. When Meta launched Broadcast Channels on Instagram last year, the company presented it as a way for creators to share public, one-to-many messages with their followers. Broadcast Channels were seen as a one-way communication method for creators to share quick announcements, without overcrowding the space with user replies.

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