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Instagram rolls out ‘trial reels’ that aren’t shown to a creator’s followers
Instagram is rolling out Trial Reels to give creators a way to test out new content by publishing videos that don’t appear to their followers.
Instagram VP and Head of Product Management Ashley Alexander told TechCrunch in an interview that the idea behind the feature is to give creators a way to try out a new genre, storytelling format, or topic without facing pressure to perform. “We hear from the fashion creator that maybe wants to branch into a music career, but they’re kind of scared because their followers have gotten used to getting outfits of the day, and so if they’re posting a video of themselves singing, they’re worried that they might turn those people off.” Alexander said Instagram’s goal is to innovate ahead of its competitors, and that the social network wants to help creators understand how they can make their content better and reach a wider audience by recognizing what’s working well and what isn’t.
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