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Instagram rolls out Live broadcasts for close friends

Livestreams are becoming more private.

The ability to go live only to a small group of people feels closer to a giant FaceTime call than to a public livestream — and, indeed, use case examples offered by the company are decidedly more intimate. A user could start sharing influencer content like haul or “get ready with me” videos without judgment from certain followers, for example, or host a study session with a handful of friends. In May, Instagram added the ability to mute interactions from everyone but your close friends, meaning users wouldn’t see comments, DMs, mentions, and more if they opt in to stricter safety settings.

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