Get the latest tech news

Instagram saves the best video quality for the most popular content

It’s not just your imagination, but it might not matter, either.

Instagram devotes more resources to videos from “creators who drive more views,” Mosseri wrote later in response to the Threads post containing the clip. The shift in quality “isn’t huge,” Mosseri said in response to another Threads user, who’d asked if that approach disadvantaged smaller creators. Meta wrote in a blog that in order to conserve computing resources for the relatively few, most watched videos, it gives fresh uploads the fastest, most basic encoding.

Get the Android app