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Instagram starts letting people create AI versions of themselves


Are AI profiles about to invade Instagram?

In a blog post on Monday, the company writes that “creators can customize their AI based on things like their Instagram content, topics to avoid and links they want it to share.” The post goes on to say that creators will be able to toggle things like auto-replies from their AI and dictate which specific accounts it’s allowed to interact with. Meta’s first pass at this concept was having a handful of celebrities create AI versions of themselves with the same likeness but different names and personas. At the time, Meta said it took that approach because it worried about AI versions of celebrities saying problematic things on behalf of their human counterparts.

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