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Instagram stops the ‘rug pull’ that disappears videos while you’re watching them
Instagram selflessly took an engagement hit to get rid of it.
That behavior — which Instagram apparently called “rug pull” internally — wasn’t just some weird bug. Mosseri says the app did it “because we were trying to load new content, and it was taking a while, so we showed you something that was already downloaded in the meantime, and it is generally good for engagement.” Instagram has taken “a little bit of an engagement hit for this,” Mosseri concludes, saying it’s a much better experience for those of us using the app.
Or read this on The Verge
