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Instagram Threads triples downloads in December, reaching the top 10; X falls to No. 36
Instagram Threads is gaining traction after growth stalled last year, which had some prematurely wondering if the app was already dead. New data indicates
The app could also be benefitting from its move into the “fediverse” — the social network compromised of interconnected servers that communicate via the ActivityPub protocol, like Mastodon. This flurry of activity around Threads is helping to move the app up in the chart rankings, though some inorganic boosts from Meta itself are likely also responsible for the jump in downloads, given the size. That could be an early indication that people are starting to get fed up with TikTok’s push into e-commerce, which has turned the video app into an influencer-powered QVC.
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