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Instagram will let creators test experimental reels on random people
Trial reels won’t be shown to the creator's followers.
The feature aims to help users try out new ideas and expand their audiences without negatively impacting their established following on the platform, which may be useful for creators who feel chained to a particular style of content. Trial reels are rolling out starting today and will be globally available to “all eligible creators in the coming weeks,” according to Instagram. The feature is enabled via a “Trial” toggle before publishing a regular reel, and will appear alongside a user's drafts once live.
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