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Instagram's 'Add Yours' sticker now lets you share songs

Instagram has released some new interactive stickers for use in Stories. One of these is a “Reveal” sticker that blurs content, so people have to DM the creator to get it unlocked.

Direct messages have become a key factor behind Instagram’s continued growth, with site head Adam Mosseri stating that teens actually spend more time in DMs than anywhere else on the platform. In addition to the aforementioned new sticker systems, the social media app recently overhauled its algorithm to boost original content and deemphasize aggregator accounts. Instagram has also recently made Meta’s AI chatbot available in DMs, if you want some confident, yet absolutely wrong, answers to questions.

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