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Instagram’s head says social media needs more context because of AI


Consider the source.

In a series of Threads posts this afternoon, Instagram head Adam Mosseri says users shouldn’t trust images they see online because AI is “clearly producing” content that’s easily mistaken for reality. Just as it’s good to remember that chatbots will confidently lie to you before you trust an AI-powered search engine, checking whether posted claims or images come from a reputable account can help you consider their veracity. At the moment, Meta’s platforms don’t offer much of the sort of context Mosseri posted about today, although the company recently hinted at big coming changes to its content rules.

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