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Instagram's latest Blend Direct Messages feature is seeing a wider rollout


Blend offers new ways to interact with friends or group chats in the DMs.

While it appears to be a new way to consume even more Reels than users are accustomed to, it is accessible through a new Blend icon in DMs. A couple of weeks ago, Instagram announced a new feature to keep its users more engaged, especially in the Direct Messages (DMs). Meanwhile, Instagram has also introduced not a feature but an entirely new app, dubbed Edits for Android and iOS platforms, late last month.

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