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Instagram’s new Blend feature creates a custom reels feed for you and your friends


Instagram on Thursday announced that it's rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your

Instagram on Thursday announced that it’s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. When someone in the group reacts to a reel, Instagram will notify you so you can keep a convo going in the DM (direct messaging) chat. Blend aims to introduce a new social element to Instagram, bringing it closer to its roots of sharing moments with friends, something that’s been overshadowed in recent years by an influx of influencers and ads.

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