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Instagram’s updated algorithm prioritizes original content instead of rip-offs
Aggregator accounts are up against the algorithm.
Individuals regularly reposting infographics from organizations could get dinged, as well as things like celebrity fan pages or accounts collecting inspiration pictures from a range of sources on Instagram. “Previously, in surfaces with recommended content, reels were ranked primarily based on how an account’s followers engaged with them,” the company wrote in the blog post. Reach and engagement on Instagram have been a contentious topic for years as Meta has leaned more into Reels and recommendations — the onslaught of content you see from accounts you don’t follow.
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