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Intel draws a line in the sand to boost gross margins — new products must deliver 50% gross profit to get the green light
Lip-Bu Tan is "laser-focused" on getting Intel back to maximizing shareholder value
Holthaus also clarified that while Intel is not expecting or projecting 50% gross margins across all operations, it is a number the company is aspiring toward internally. Holthaus predicts a "tug-of-war" to ensue within Intel in the coming months as engineers and executives reckon with being forced between a rock and a hard place. "We need to be building products that... fit the right competitive landscape and requirements of our customers, but also have the right cost structure in place.
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