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Intel to outsource marketing to Accenture and AI, cutting in-house staff
This move is expected to result in significant layoffs within Intel's marketing division, with most affected employees expected to learn their fate by July 11.
Under the direction of newly appointed CEO Lip-Bu Tan, the technology giant will outsource a substantial portion of its marketing work to Accenture, a global consulting firm, with artificial intelligence playing a central role in the transition. Intel's leadership believes that Accenture, leveraging advanced AI tools, will be able to connect more effectively with customers and drive marketing outcomes that surpass those achieved by the company's in-house teams. The layoffs are expected to have a significant impact on Intel's workforce, raising concerns about job security and the future role of human workers in an AI-driven corporate environment.
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