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Intel will outsource marketing to Accenture and AI, laying off many of its own workers
New CEO Lip-Bu Tan is transforming the chipmaker, slashing jobs and upending operations.
Intel notified its marketing employees this week that it plans to outsource many of their jobs to the consulting firm Accenture as new CEO Lip-Bu Tan works to slash costs and improve the chipmaker’s operations. “We are partnering with Accenture to leverage AI-driven technologies with the goals of moving faster, simplifying processes and reflecting best practices, while also managing our spending,” Intel told employees in this week’s notice. “AI can help us analyze large amounts of information faster, automate routine tasks, personalize customer experiences, and make smarter business decisions,” Intel told marketing workers.
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