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Intel Will Outsource Marketing To Accenture and AI, Laying Off Its Own Workers


Intel is outsourcing much of its marketing work to Accenture, "as new CEO Lip-Bu Tan works to slash costs and improve the chipmaker's operations," reports OregonLive. From the report: The company said it believes Accenture, using artificial intelligence, will do a better job connecting with custome...

Intel declined to say how many workers will lose their jobs or how many work in its marketing organization, which employs people at sites around the globe, including in Oregon. "As we announced earlier this year, we are taking steps to become a leaner, faster and more efficient company," Intel said. Accenture is a longtime partner and trusted leader in these areas and we look forward to expanding our work together."

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