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Internal blog post reveals Automattic’s plan to enforce the WordPress trademark using ‘nice and not nice lawyers’
Matt Mullenweg, the WordPress co-founder and Automattic CEO, has been embroiled in a very public and legal fight with WP Engine these last few weeks over
According to an internal blog post a source shared with TechCrunch, Automattic was crafting a plan to get significantly stricter about trademark enforcement across WordPress and its e-commerce platform WooCommerce since at least the beginning of the year. “We will be using a multi-pronged strategy that will involve some additional trademark registrations… legal cease-and-desist letters, and a formal paid licensing program for the partners,” Simineski noted. In addition to giving some context to Automattic’s recent legal actions, the internal blog post also underscores how tension has escalated in the WordPress ecosystem, where the collaborative aspects of open source projects have had to be balanced against business interests.
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