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Internal Google Emails Presented at Antitrust Trial


In the antitrust trial alleging Google had an ad-selling monopoly, "government lawyers have said some of their strongest evidence is in Google's own internal communications," reports the Wall Street Journal: [In 2010] a new crop of ad-tech companies were threatening Google's bottom line. "One way t...

The Justice Department argued that AdMeld was part of a larger trend: Google acquiring nascent rivals to corner the market and then locking customers into using its products by conditioning access to one software tool on them paying for another... One was Stephanie Layser, a former News Corp executive, who said she felt she had no choice but to use Google technology because the search giant has such market power that switching to another ad server would have meant losing out on millions in advertising revenue. Or, as the Wall Street Journal puts it, "It makes no sense to focus on display ads, Google argues, when the industry is shifting to apps, social media and streaming services.

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