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Investors call Intuit bullish; VB calls Intuit and its AI strategy a highlight of VB Transform 2024
Learn why Intuit is such a good example of how to really put generative AI to work at this year's VB Transform.
Intuit had a blip of a bad moment, at the end of May, when the IRS said “free tax prep software for everyone!” But with 45 million of the 160 million total IRS returns processed last year using Intuit’s TurboTax, while QuickBooks handled $300 billion in payroll, the company isn’t in any danger of vanishing into irrelevance. In fact, Intuit’s recent swings at AI are underlining, staring and italicizing its already prominent place on the map as a major player in the industry, according to Barrons, which slapped the company with an Overperfoming rating and predicted a 15% rise in stock prices. The thing is, tax prep and accounting are services that offer a tremendous number of footholds for clever generative AI solutions that blend low-hanging fruit into a delicious smoothie that a user can sit back and sip while automation makes their business more streamlined, their crops thrive and their skin clear.
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