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iOS gets an AI upgrade: Inside Apple’s new ‘Intelligence’ system

Apple unveils 'Apple Intelligence,' an AI system for iOS devices, featuring on-device processing and privacy-focused design to power next-gen features without compromising user data.

Apple has lifted the curtain on its latest artificial intelligence efforts, revealing details about new language models designed to power AI features across its devices while prioritizing user privacy and responsible development. “Apple Intelligence consists of multiple highly-capable generative models that are fast, efficient, specialized for our users’ everyday tasks, and can adapt on the fly for their current activity,” the researchers explain in the paper. The success of this strategy will depend not only on the technical capabilities of Apple’s AI models, but also on how well the company can integrate these technologies into its ecosystem in ways that provide tangible benefits to users while maintaining its commitment to privacy and responsible development.

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