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iPad Demand Soars as Apple Widens Lead Over Samsung and Xiaomi

Apple led the global tablet market in the first quarter of 2025, achieving 14% year-over-year shipment growth amid heightened demand for iPads,...

The company's performance came in the context of growing replacement demand for tablets first purchased during the early stages of the COVID-19 pandemic, supported by recent hardware updates to the iPad lineup. Apple's shipment growth outpaced the broader market average and occurred despite increased competitive pressure from Chinese vendors including Xiaomi, Huawei, and HONOR. The company reportedly aims to pair the potential price hikes with new features and design changes to justify the increased cost to consumers, rather than attributing them to U.S. tariffs on goods from China.

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