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iPhone 16 Leads Global Smartphone Sales in Q1 2025
Apple’s iPhone 16 was the best-selling smartphone in Q1 2025. This also marked the return of the iPhone series’ base variant to the top spot in the first quarter after a two-year gap.Samsung’s Galaxy S25 Ultra secured the seventh spot in Q1 2025, down from the fifth spot held by the S24 Ultra in Q1 2024.Xiaomi’s Redmi 14C was the only model in the list outside of Apple and Samsung. Most of its sales came from emerging markets like MEA and LATAM.The low-end smartphone segment (
Improved economic conditions and revised subsidy regulations favored Apple's pricing strategy and ecosystem, further strengthening its appeal in the Japanese market. The Pro series faced challenges in China due to government subsidies favoring sub-CNY 6,000 (~$833) devices and strong competition in the country’s premium segment from OEMs like Huawei. Going forward, despite ongoing tariff tensions and broader market uncertainties, the share of the top 10 best-selling smartphone models is expected to remain relatively stable.
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