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iPhone 17 Pre-Launch Survey: Nearly 7 in 10 iPhone Owners Plan to Upgrade


Survey of 2,000 iPhone users ahead of Apple’s “Awe Dropping” event reveals upgrade demand, loyalty, barriers, and foldable switching risks

With iPhone 17 set to launch on September 9, Pro/Pro Max lead demand, Air divides opinion, and foldables loom as Apple’s biggest rival risk. Ahead of the event, SellCell surveyed more than 2,000 U.S. iPhone owners to measure upgrade intent. As remains consistent throughout the survey, price could be a big stumbling block for iPhone users if over stretched.

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