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iPhone challenger Nothing calls staff back in 5 days a week, threatening dissenters with dismissal
“Remote work is not compatible with a high ambition level plus high speed,” Nothing CEO Carl Pei said in an email to staff.
Nothing, a British startup seeking to challenge Apple’s smartphone dominance, is hauling its employees back to the office full-time in the quest for growth. Pei’s move reflects a growing trend in the tech sector of bosses opting to force their employees back into the office in search of growth as the market tightens. Meanwhile, tech giant Nvidia has skipped the return-to-office craze, indicating it is satisfied with a remote-work setup at a time when its market valuation has soared to more than $3 trillion.
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