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iPhone customers upset by Apple Wallet ad pushing ‘F1’ movie
However well-received the film may be, iPhone users don't necessarily want their built-in utilities, like their digital wallet, marketing to them.
It also showcases the use of Apple technology, from the custom-made cameras made of iPhone parts used to film inside the cars, to the AirPods Max that Pitt’s character, F1 driver Sonny Hayes, sleeps in. The addition of the new control toggle in iOS 26 suggests that Apple plans to push more marketing messages and promotions through the Wallet app in the future — something many iPhone users won’t appreciate. The company even kicked off its recent WWDC 2025 keynote this month with a preview of the film’s action, with participation from Apple CEO Tim Cook and SVP of Software Engineering, Craig Federighi, as a race car driver.
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