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iPhone designer still asks: ‘I wonder what Steve Jobs would do?’ – despite being told not to | Jony Ive, the man behind the look of Apple’s iconic brands says the firm’s co-founder specifically asked him not to consider ‘what Steve would do’
Jony Ive, the man behind the look of Apple’s iconic brands says the firm’s co-founder specifically asked him not to consider ‘what Steve would do’
While he praised all the benefits that have flowed from the arrival of the iPhone, he said he feels a responsibility for the unintended, negative aspects. He did not give details of the AI project he spoke about working on last autumn with OpenAI CEO, Sam Altman, but is enthusiastic: “It’s probably the first time in my career that I’m inspired by capability in this way.” Among Ive’s musical choices were Don’t You (Forget About Me) by Simple Minds and part of the soundtrack from the Disney Pixar robot movie Wall-E.
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