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iPhone Lifts Smartphone Market Shipments as Rivals Stall


Apple's iPhone shipments are expected to grow nearly 4% in 2025, lifting the entire smartphone industry as rivals face slower demand and regional...

Apple's iPhone shipments are expected to grow nearly 4% in 2025, lifting the entire smartphone industry as rivals face slower demand and regional setbacks, according to new data from IDC. IDC emphasized that trade-in offers, installment plans, and customer loyalty have enabled Apple to sustain upgrades in an environment where many users now keep smartphones for four years or more. Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system.

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