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iPhone users have spoken: This AI app is the number one free app on iOS


iPhone users seem to be filling the AI gap on their phones with Gemini.

At past WWDC keynotes and launch events, the company touted Apple Intelligence features in traditional generative AI implementations, like text editing, image creation, and voice assistance. Instead, where the company can make its mark in the AI space is with specific features that leverage Apple hardware for a unique task, much like Live Translation or Workout Buddy. While the company is still working on improving Apple Intelligence's capabilities, it's choosing to talk about those gen-AI features in press releases rather than lengthy keynote segments.

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