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IPO-bound Chime hopes to boost growth by offering higher interest rates
As it gears up to go public, Chime is going all in on new features in an effort to attract more customers. The digital bank is offering customers who
The digital bank is offering customers who agree to have their paychecks directly deposited into a Chime savings or checking account an APY of 3.75%, it tells TechCrunch exclusively. While Chime Chief Product Officer Madhu Muthukumar didn’t say it outright, the move appears to be one at least in part aimed at attracting more stickiness among customers. Its customer base skews slightly female, he told TechCrunch, with members more in the 30s age range as opposed to “super young folks” and are “gainfully employed.”
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