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iProov: 70% of organizations will be greatly impacted by gen AI deepfakes
Roughly half of organizations say they have encountered a deepfake and are incredibly concerned as the technology grows more sophisticated.
In just a short period, deepfakes — false, concocted avatars, images, voices and other media delivered via photos, videos, phone and Zoom calls, typically with malicious intent — have become incredibly sophisticated and often undetectable. Threat actors are getting so good at creating deepfakes thanks to increased processing speeds and bandwidth, greater and faster ability to share information and code via social media and other channels — and of course, generative AI, Amlani pointed out. If the result doesn’t come back as expected, Amlani explained, it could be a threat actor holding up a physical photo or an image on a cell phone, or they could be wearing a mask, which can’t reflect light the way human skin does.
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