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Is AI any good at choosing gifts?

With vast amounts of data do draw on, AI should be able to come up with good gift ideas, but does it?

“If this becomes the norm, then it brings about big changes in how consumers are routed through to the sites of retailers, and poses questions for the likes of advertising and sponsored link costs via search engines,” says Ms Ellett. “It was vague with its suggestions, and came back with generic results like a tote bag and diary, and posters with inspirational quotes which my sister would think I had lost the plot if I gave her that. “The more specific you can be about what you’re looking for, the more relevant your product recommendations will be,” says Dimitry Shevelenko, chief business officer at US-based Perplexity, an AI-powered ‘answer engine’.

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