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Is AI killing itself?


When generative AI software relies solely on content produced by generative AI, the responses degrade to nonsensical pablum.

SOPA Images/LightRocket via Getty ImagesInterest in artificial intelligence continues to surge, as Google searches over the past 12 months are at 92% of their all-time peak, but recent research suggests AI’s success could be its downfall. University of Oxford’s Dr. Ilia Shumailov and the team of researchers discovered that when generative AI software relies solely on content produced by genAI, the responses begin to degrade, according to the study published in Nature last month. For instance, after the ninth query cycle, an excerpt from the study’s wiki article on 14th century English church steeples had comically morphed into a hodgepodge thesis regarding various colors of jack-tailed rabbits.

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