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Is AI the future of sales? Salesforce’s new models could change the game
Salesforce unveils xGen-Sales and xLAM AI models, transforming enterprise automation with action-oriented AI that outperforms larger models in efficiency and accuracy.
Salesforce, the leading provider of cloud-based customer relationship management software, has introduced two advanced artificial intelligence models— xGen-Sales and xLAM —aimed at helping businesses increase automation and efficiency. Developed by Salesforce AI Research, these models are designed to set a new standard for AI-driven automation, particularly in sales and in performing tasks that require triggering actions within software systems. Salesforce has tailored this model for industry-specific needs, allowing it to deliver more precise responses, generate customer insights, enrich contact lists, summarize calls, and track sales pipelines—all without human intervention.
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