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Is Amazon Prime Too Hard To Cancel? A Jury Will Decide.
Subscribing to an online service is often as easy as a click of a button. Is it illegal if it takes a maze of clicks to cancel? That issue is at the heart of a civil trial beginning this week that will scrutinize the tactics Amazon uses to entice consumers to sign up for its signature Prime service ...
Amazon's Prime membership, the largest paid subscription program in the world with at least 200 million users, has helped the company become an integral part of consumers' shopping habits. The FTC, which sued Amazon in 2023, alleges the company tricked people into signing up for the service without their knowledge or consent, including by obscuring details about billing and the terms of free trials. The FTC won an initial pretrial victory last week when a federal judge ruled that Amazon did violate consumer-protection laws by taking Prime members' billing information before disclosing the terms of the membership.
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